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£134.11
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£134 today · cheaper than every other day in the last 3 months
Routledge International Marketing: Strategic Approach to World Markets
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Price distribution over 64 days • 2 price levels
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Most common price: £134 (61 days, 95.3%)
Price range: £134 - £139
Price levels: 2 different prices over 64 days
Description
Key Features
Covers fundamental marketing concepts and their applicability to international business operations and multinational markets.
Examines each marketing mix ingredient with focus on standardisation possibilities across international markets and regional clusters.
Addresses research, planning, and organisational problems specific to international marketing implementation and strategy.
Includes a dedicated chapter on creativity and innovation strategies for achieving competitive advantage on a global scale.
Seventh edition reflects current approaches to world markets and contemporary international business challenges.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415643368
- Domain
- Amazon UK
- Release Date
- 27 November 2012
- Listed Since
- 21 May 2012
Barcode
No barcode data available
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