£138.61

Routledge International Marketing: A Strategic Approach Book

Name: Routledge International Marketing: A Strategic Approach Book
Brand: Routledge
Price: 138.61 GBP
Availability: InStock

International

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£139 today · all-time low £139 (May 2026) · usually £139

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £139 (50 days, 66.7%)

Price range: £139 - £141

Price levels: 2 different prices over 75 days

Description

Master the complexities of global commerce with this seventh edition of International Marketing (RLE International Business). This textbook provides a comprehensive foundation by starting with basic marketing concepts and examining how they apply to a global scale. By exploring each element of the marketing mix, the author helps readers understand how to navigate multinational markets effectively. A central theme of this work is the ability to standardize marketing strategies internationally or within specific research-based country clusters. The text provides deep insights into the challenges of research, planning, and organizational management in a global context. It also offers dedicated coverage of creativity and innovation on a global scale, making it an essential resource for students and professionals looking to understand the strategic approach required for success in world markets.

Key Features

Comprehensive overview of basic marketing concepts and their direct application to international business environments.

Detailed analysis of the marketing mix and how each component functions within various multinational markets.

Strategic guidance on whether to standardize marketing efforts internationally or focus on specific country clusters.

In-depth examination of essential research, planning, and organizational problems faced by global firms.

Specialized chapter dedicated to understanding creativity and innovation within a global business framework.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415643368
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 November 2012
Listed Since: 21 May 2012

Barcode

No barcode data available

Routledge International Marketing: A Strategic Approach Book

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Research in International Marketing Book

Routledge The Marketing Environment Volume 15 - Marketing Book

Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Essentials of International Marketing

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Routledge Essentials of International Marketing Textbook

New Perspectives on International Marketing

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial ... Library Editions: International Business)

Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

International Marketing: Winning in the New Global Economy

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Advances in International Marketing: Vol 8

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)