The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£46.77

Routledge The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Name: The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 46.77 GBP
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Description

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138989568
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 10 March 2016

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Routledge The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

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