Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

Name: Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

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Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138791512
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 12 February 2014

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Routledge Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

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