Organizational Design for Marketing Futures (Routledge Library Editions: Management) - Image 1

£106.67

Routledge Organizational Design for Marketing Futures (Routledge Library Editions: Management)

Name: Organizational Design for Marketing Futures (Routledge Library Editions: Management)
Brand: Routledge
Price: 106.67 GBP
Availability: InStock

Anthropology & Sociology

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Description

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815370059
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 April 2018
Listed Since: 08 November 2017

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Routledge Organizational Design for Marketing Futures (Routledge Library Editions: Management)

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