The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£112.99

Routledge The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

Name: The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 112.99 GBP
Availability: InStock

Business & Economic History

It has never been this cheap. We have no record of a lower price.

£113 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 23 days · 23 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 23 days • 1 price levels

Days at Price

Price Analysis

Most common price: £113 (23 days, 100.0%)

Price range: £113 - £113

Price levels: 1 different prices over 23 days

Description

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113878639X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 08 January 2014

Barcode

No barcode data available

Routledge The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Routledge The Marketing Environment Volume 15 - Marketing Book

Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

Marketing in Developing Countries (RLE Marketing): Volume 20 (Routledge Library Editions: Marketing)

Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge International Marketing: A Strategic Approach Book

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge Industrial Advertising Copy (RLE Marketing) Volume 9

Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

Routledge Strategies for International Industrial Marketing

Routledge - The Emergence of Modern Marketing History Book

Routledge Adding Value: Brands and Marketing in Food and Drink

Routledge Research in International Marketing Book

International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

MARKETING (The International Library of Critical Writings in Business History series)

The Early Advertising Scene (RLE Marketing): 10 (Routledge Library Editions: Marketing)

Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)

Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)