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£115 today · previous high £115 · all-time low £113

Routledge The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

Amazon

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£115.00 £112.79 £113.27 £113.75 £114.24 £114.72 £115.20 26 July 2026 06 August 2026 18 August 2026 29 August 2026 10 September 2026
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32 days 15 days · current 0 8 16 24 32 £113 £115 Days at Price

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Most common price: £113 (32 days, 68.1%)

Price range: £113 - £115

Price levels: 2 different prices over 47 days

Description
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
113878639X
Category
Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
08 January 2014

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