The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£105.29

Routledge The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

Name: The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 105.29 GBP
Availability: InStock

Company Histories

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Description

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113878639X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Company Histories
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 08 January 2014

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Routledge The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

About as cheap as it gets. The only time it was cheaper was 1 year ago.

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