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£123.25
About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.
£123 today · all-time low £122 (Jul 2026) · usually £123
Routledge Adding Value in Food and Drink Marketing - Routledge
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Price distribution over 75 days • 3 price levels
Price Analysis
Most common price: £123 (48 days, 64.0%)
Price range: £122 - £125
Price levels: 3 different prices over 75 days
Description
Key Features
Routledge publication offering scholarly analysis of food and drink industry marketing strategies and brand development.
International perspectives from academics based in the United States, Europe and Australia across multiple disciplines.
Explores how brands add value within the food and drink sector through business strategy and market positioning.
Part of the Routledge Library Editions: Marketing collection featuring contributions from leading field experts.
Comprehensive examination of brand history and marketing evolution in the competitive food and beverage industry.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138793663
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 22 August 2014
- Listed Since
- 08 February 2014
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