£119.68

Routledge Adding Value: Brands and Marketing in Food and Drink

Name: Routledge Adding Value: Brands and Marketing in Food and Drink
Brand: Routledge
Price: 119.68 GBP
Availability: InStock

Business & Economic History

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Description

Explore the complex history of marketing within the food and drink industries with Adding Value (RLE Marketing). This academic work brings together an international group of scholars from the United States, Europe, and Australia to examine how brands function and how they create value in global markets. This volume provides a deep look at the business strategies that shape consumer perception and industry standards. By studying various academic disciplines, the text offers a comprehensive view of how brand identity influences the food and beverage sectors. It is an essential resource for those studying business history, economic history, and marketing evolution. Part of the Routledge Library Editions: Marketing series, this book features contributions from leading authors in the field. Whether you are a student, researcher, or professional, this collection provides a scholarly perspective on the historical development of brand management and commercial strategy in one of the world's most significant industries.

Key Features

International scholarly perspective featuring research from experts in the United States, Europe, and Australia.

Comprehensive analysis of how brands add value within the food and drink industries.

Detailed exploration of the history of marketing strategies and business practices.

Multidisciplinary approach drawing from a variety of academic fields to provide depth.

Authored by leading experts and recognized names in the marketing field.

Part of the Routledge Library Editions: Marketing collection for academic study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138793663
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 08 February 2014

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Routledge Adding Value: Brands and Marketing in Food and Drink

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