Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing) - Image 1

£37.54

Routledge Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)

Name: Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 37.54 GBP
Availability: InStock

Economics

Price History & Forecast

Last 13 days • 13 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 13 days • 1 price levels

Days at Price

Price Analysis

Most common price: £38 (13 days, 100.0%)

Price range: £38 - £38

Price levels: 1 different prices over 13 days

Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1138965936
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

Barcode

No barcode data available

Routledge Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Adding Value: Brands and Marketing in Food and Drink

The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Brands: Meaning and Value in Media Culture

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Brand Valuation (Routledge Studies in Accounting)

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)

AdValue

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial ... Library Editions: International Business)

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Routledge - From Brand Vision to Brand Evaluation Textbook

International Retail Marketing: A Case Study Approach

Brand Valuation: 18 (Routledge Studies in Accounting) - Book

Routledge International Marketing: A Strategic Approach Book

The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

AdValue

Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Brand Culture

Brand Management: Mastering Research, Theory and Practice