£39.44

MACMILLAN Added Value: The Alchemy of Brand-Led Growth

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Last 628 days • 628 data points (No recent data available)

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£49.03 £25.40 £30.56 £35.71 £40.87 £46.02 £51.18 23 May 2024 26 October 2024 01 April 2025 05 September 2025 09 February 2026

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36 days 78 days 155 days · current 156 days 203 days 0 51 102 152 203 £28-32 £32-36 £36-40 £40-45 £45-49 Days at Price

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Most common range: £45-49 (203 days, 32.3%)

Price range: £28 - £49

Price levels: 5 price ranges over 628 days

Description

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Key Features

Used Book in Good Condition

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
08 April 2003
Listed Since
03 January 2007

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