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£131.84
Routledge Brand Valuation: 18 (Routledge Studies in Accounting) - Book
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Description
Key Features
Examines the shift from tangible to intangible resources in the modern economy.
Provides analysis on how brands act as critical components of enterprise value.
Explores the role of brands in motivating large mergers and acquisitions.
Addresses the need for multi-disciplinary expertise including legal and economic views.
Uses rigorous methodologies to study the limits of modern valuation techniques.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138933821
- Domain
- Amazon UK
- Release Date
- 11 July 2016
- Listed Since
- 19 August 2015
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