£131.84

Routledge Brand Valuation: 18 (Routledge Studies in Accounting) - Book

Name: Brand Valuation: 18 (Routledge Studies in Accounting) - Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Audits & Auditing

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Description

In a modern economy where value drivers are moving from tangible to intangible resources, brands represent one of the most recognizable assets. This book explores how brands function as critical components of enterprise value and why they frequently drive large mergers and acquisitions. Because brands are complex intangible assets, determining their worth requires a mix of legal, economic, financial, marketing, and sector-specific expertise. This text provides a look into the world of the new economy by using rigorous methodologies to examine the limits of modern valuation techniques. It serves as a detailed inquiry into how these assets are measured and understood in today's market landscape.

Key Features

Examines the shift from tangible to intangible resources in the modern economy.

Provides analysis on how brands act as critical components of enterprise value.

Explores the role of brands in motivating large mergers and acquisitions.

Addresses the need for multi-disciplinary expertise including legal and economic views.

Uses rigorous methodologies to study the limits of modern valuation techniques.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138933821
Category: Books > Subjects > Business, Finance & Law > Accounting > Audits & Auditing
Domain: Amazon UK
Release Date: 11 July 2016
Listed Since: 19 August 2015

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Routledge Brand Valuation: 18 (Routledge Studies in Accounting) - Book

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