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£151.26
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£151 today · previous high £151 · all-time low £132
Routledge Brand Valuation: 18 - Routledge Studies in Accounting
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Price distribution over 64 days • 2 price levels
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Most common price: £151 (41 days, 64.1%)
Price range: £132 - £151
Price levels: 2 different prices over 64 days
Description
Key Features
Routledge Studies in Accounting series volume offering comprehensive examination of brand valuation methodologies and frameworks.
Combines legal, economic, financial, sector-specific and marketing perspectives to address complex intangible asset valuation challenges.
Analyses modern valuation techniques whilst critically examining their practical limitations and real-world applications.
Explores how brands influence major mergers and acquisitions decisions in the contemporary business environment.
Addresses the shift from tangible to intangible resource value drivers that define competitive advantage today.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138933821
- Domain
- Amazon UK
- Release Date
- 11 July 2016
- Listed Since
- 19 August 2015
Barcode
No barcode data available
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