£118.56

This is the most expensive it has ever been. Walk away.

£119 today · previous high £119 · all-time low £114

Wiley Financial Information and Brand Value: Reflections, Challenges and Limitations

Name: Financial Information and Brand Value: Reflections, Challenges and Limitations
Brand: Wiley
Price: 118.56 GBP
Availability: InStock

Creativity

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £119 (51 days, 77.3%)

Price range: £114 - £119

Price levels: 2 different prices over 66 days

Description

The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786305674
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Creativity
Domain: Amazon UK
Release Date: 12 February 2021
Listed Since: 15 November 2020

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Wiley Financial Information and Brand Value: Reflections, Challenges and Limitations

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brand Valuation (Routledge Studies in Accounting)

Brand Valuation: 18 - Routledge Studies in Accounting

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice - Routledge

Brands: Meaning and Value in Media Culture

The Rise of Brands

Brands: Meaning and Value in Media Culture

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

The Handbook of Brand Management Scales

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Strategic Brand Management: A European Perspective

Brand Management: Mastering Research, Theory and Practice

Brand Management: Strategy, Measurement and Yield Analysis

Branding TV: Principles and Practices

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Power

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Added Value: The Alchemy of Brand-Led Growth

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Personal Brand Management: Marketing Human Value (Management for Professionals)

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Brands: The New Wealth Creators

This is the most expensive it has ever been. Walk away.

Wiley Financial Information and Brand Value: Reflections, Challenges and Limitations

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brand Valuation (Routledge Studies in Accounting)

Brand Valuation: 18 - Routledge Studies in Accounting

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice - Routledge

Brands: Meaning and Value in Media Culture

The Rise of Brands

Brands: Meaning and Value in Media Culture

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

The Handbook of Brand Management Scales

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Strategic Brand Management: A European Perspective

Brand Management: Mastering Research, Theory and Practice

Brand Management: Strategy, Measurement and Yield Analysis

Branding TV: Principles and Practices

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Power

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Added Value: The Alchemy of Brand-Led Growth

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Personal Brand Management: Marketing Human Value (Management for Professionals)

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Brands: The New Wealth Creators