Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Name: Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

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Description

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138791636
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 30 January 2014

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Routledge Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

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