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Routledge Industrial Advertising Copy RLE Marketing Volume 9 - Routledge
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Description
Key Features
Industrial Advertising Copy explores fundamental principles of effective advertising copy-writing for industrial markets and business audiences.
This Routledge volume includes practical guidance on planning and writing advertising copy tailored to industrial sectors.
The book provides key facts and strategies that copy-writers should know before reaching industrial markets.
Part of the Routledge Library Editions: Marketing series, preserving important historical marketing and communication texts.
Covers simplified approaches and techniques designed to streamline the work of professional advertising copy-writers.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138791067
- Domain
- Amazon UK
- Release Date
- 22 August 2014
- Listed Since
- 28 January 2014
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