£125.00

Routledge Industrial Advertising Copy (RLE Marketing) Volume 9

Name: Routledge Industrial Advertising Copy (RLE Marketing) Volume 9
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

Explore the foundational principles of professional writing with Industrial Advertising Copy (RLE Marketing): Volume 9 by Routledge. This specialized text provides a detailed explanation of the core concepts that drive industrial advertising. Written during a period of massive growth in the early twentieth century, this volume serves as a practical guide for understanding how to reach industrial markets effectively. This book covers the essential facts that any writer needs to master before attempting to engage industrial audiences. It focuses on the planning and writing process, offering methods to simplify the work of the copywriter. By studying these historical perspectives, readers gain insight into the fundamental techniques used to communicate value in a business-to-business context. Whether you are a student of marketing history or a professional interested in the evolution of advertising, this Routledge Library Edition offers a unique look at the development of industrial communication strategies.

Key Features

Provides a detailed explanation of the basic principles used in writing industrial advertising copy.

Serves as a practical textbook covering essential facts for reaching industrial markets.

Offers guidance on the planning and writing process to help simplify the work of the copywriter.

Offers historical context from the early twentieth century during a time of major advertising expansion.

Part of the Routledge Library Editions: Marketing series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138791067
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 28 January 2014

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Routledge Industrial Advertising Copy (RLE Marketing) Volume 9

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