Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

Name: Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£115 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 17 days • 17 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 17 days • 1 price levels

Days at Price

Price Analysis

Most common price: £115 (17 days, 100.0%)

Price range: £115 - £115

Price levels: 1 different prices over 17 days

Description

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138787639
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 11 January 2014

Barcode

No barcode data available

Routledge Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Marketing: Critical Perspectives on Business and Management

Routledge The Marketing Environment Volume 15 - Marketing Book

Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

International Perspectives of Marketing Theory (SAGE Library in Marketing)

Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge International Marketing: A Strategic Approach Book

Marketing

New Perspectives on International Marketing

International Strategic Marketing: A European Perspective

Marketing Management: European Edition

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Marketing: Real People, Real Decisions

Essentials of Marketing

Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

Essentials of Marketing: Theory and Practice for a Marketing Career

Marketing Strategies: New Approaches, New Techniques: 1 (The Best of Long Range Planning, 1)

Strategic Marketing Management: Planning, implementation and control