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Routledge Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

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Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing. Review 'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch About the Author Multivolume collection by leading authors in the field

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
08 February 2014

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