Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing) - Image 1

£86.13

Routledge Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

Name: Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 86.13 GBP
Availability: InStock

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Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing. Review 'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University. 'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138793558
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 08 February 2014

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Routledge Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

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