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Routledge Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

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Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
06 February 2014

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