Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

Name: Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

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Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138793140
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 06 February 2014

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Routledge Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

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