£138.44

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£138 today · all-time low £138 (Jul 2026) · usually the usual

Routledge The Marketing Manual

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Description

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 July 2017
Listed Since
26 July 2017

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