£123.97

Routledge The Marketing Manual

Name: The Marketing Manual
Brand: Routledge
Price: 123.97 GBP
Availability: InStock

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Description

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 113844099X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 July 2017
Listed Since: 26 July 2017

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Routledge The Marketing Manual

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