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£151.26
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£151 today · previous high £151 · all-time low £141
Routledge Strategies for International Industrial Marketing - Routledge
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Most common price: £151 (59 days, 80.8%)
Price range: £141 - £151
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Description
Key Features
Explores customer relationship management strategies specific to international industrial marketing contexts across European markets.
Based on extensive original research conducted by the International Marketing and Purchase Group.
Analyses differences in marketing approaches between various national groups operating in Europe.
Provides strategic frameworks for managing international business relationships in industrial sectors.
Published by Routledge as part of the RLE International Business Library Editions collection.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415658128
- Domain
- Amazon UK
- Release Date
- 29 November 2012
- Listed Since
- 22 June 2012
Barcode
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