£141.05

Routledge Strategies for International Industrial Marketing

Name: Routledge Strategies for International Industrial Marketing
Brand: Routledge
Price: 141.05 GBP
Availability: InStock

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Description

Gain deep insights into global business management with Strategies for International Industrial Marketing. This academic resource provides a detailed study of the strategic issues involved in managing customer relationships within the international industrial marketing sector. Published by Routledge as part of the RLE International Business Library Editions, this book offers a specialized look at how businesses navigate complex market dynamics. The content is built upon extensive original research conducted by the International Marketing and Purchase Group. By examining real-world data, the text identifies specific differences in how various national groups across Europe approach customer relationship management. This makes it a valuable resource for professionals and students looking to understand the nuances of industrial marketing and the regional variations that impact international business success.

Key Features

Based on extensive original research conducted by the International Marketing and Purchase Group to provide evidence-based insights.

Analyzes key strategic issues regarding the management of customer relationships in international industrial marketing settings.

Highlights specific differences in approach used by different national groups throughout Europe for comparative study.

Part of the RLE International Business Library Editions for specialized academic and professional reference.

Provides a detailed look at the complexities of managing industrial customer relationships on a global scale.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415658128
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 November 2012
Listed Since: 22 June 2012

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Routledge Strategies for International Industrial Marketing

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