£120.13

Routledge - The Internationalisation of Retailing Book

Name: Routledge - The Internationalisation of Retailing Book
Brand: Routledge
Price: 110.92 GBP
Availability: InStock

International

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Description

In a global economy, retail enterprises that fail to think on an international scale risk being marginalized by competitors who are actively building global operations. This book provides a deep look into how retail businesses expand across borders. Written by management researchers specializing in international retailing, this text offers a clear look at the mechanisms that drive the internationalization process. It serves as a resource for understanding how large-scale retail operations navigate the complexities of moving into new markets. Whether you are studying business management or working within the retail sector, this Routledge publication helps explain the shifting landscape of global commerce. It addresses the necessity for retailers to adapt to international competition to maintain their market position and avoid being left behind by more globally integrated companies.

Key Features

Insight into the mechanisms of international retailing provided by professional management researchers.

Analysis of why large retail enterprises must adopt international strategies to avoid competition-driven marginalization.

A detailed look at the processes used by companies to build and manage international operations.

Expert perspectives on the changing landscape of global retail and management research.

Academic and professional coverage of how retail businesses scale across international borders.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0714646482
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 31 March 1996
Listed Since: 05 February 2007

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Routledge - The Internationalisation of Retailing Book

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