£136.27

Routledge - The Growth of Global Business Book

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Description

Expand your understanding of the global marketplace with The Growth of Global Business, part of the Routledge Library Editions: International Business series. This volume provides a deep look into the development of the evolutionary approach to international business and the internationalization of service industries. Readers will gain insight into how the changing face of Europe influenced international business during the 1990s. By combining theory with practical analysis and case-study material, this book serves as a vital resource for those studying international business and related academic fields. Whether you are a student or a professional, this text offers the necessary context to understand the historical and theoretical shifts that shaped modern global commerce.

Key Features

Covers the development of the evolutionary approach to international business theory.

Examines the internationalization of service industries within the global economy.

Analyzes the impact of the changing face of Europe on international business trends.

Provides a blend of theoretical frameworks and practical analysis for students.

Includes case-study material to support academic learning and research.

Part of the Routledge Library Editions: International Business collection.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 November 2012
Listed Since
12 May 2012

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No barcode data available

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