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£151.24

Routledge The Corporate Firm in a Changing World Economy - Case Studies

Name: The Corporate Firm in a Changing World Economy - Case Studies
Brand: Routledge
Price: 151.24 GBP
Availability: InStock

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Description

This Routledge book explores the economic landscape of multinational business through detailed case studies of major international firms including IBM, Philips, Nissan and Volvo. It examines how leading multinational companies respond to economic changes and tests established theories against real-world corporate experience. The analysis provides insights into global enterprise strategy, competitive positioning and adaptation across different industries and markets. Essential reading for business students, international commerce professionals and academics studying the operations of large corporations in a shifting global economy.

Key Features

Features case studies of multinational firms IBM, Philips, Nissan and Volvo demonstrating real-world corporate responses to economic change.

Examines major theories of multinational business and validates them against actual company experience and strategy.

Provides analysis of how large corporations adapt their enterprise operations in response to changes in the global economy.

Part of the Routledge Library Editions series on International Business, offering scholarly perspectives on corporate geography and strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415657776
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 November 2012
Listed Since: 22 June 2012

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Routledge The Corporate Firm in a Changing World Economy - Case Studies

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