£108.91

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£109 today · all-time low £106 (Sep 2026) · usually £107

MACMILLAN Multinational Enterprise and World Competition - Comparative Study

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£109.67 £106.11 £106.88 £107.66 £108.44 £109.22 £109.99 28 July 2026 14 August 2026 01 September 2026 18 September 2026 06 October 2026
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56 days 1 day · current 14 days 0 14 28 42 56 £107 £109 £110 Days at Price

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Price range: £107 - £110

Price levels: 3 different prices over 71 days

Description

This comprehensive comparative study examines the role of multinational enterprises in shaping international competition across five major developed economies: the USA, Japan, the UK, Sweden and West Germany. The book analyses how multinational firms influence industrial success and decline through their control of key competitive advantages, whilst assessing their impact on trade, technology licensing, and international markets. Published by Palgrave Macmillan as part of the University of Reading European and International Studies series, this work provides systematic analysis of multinational activities and their profound implications for policy formulation. Essential reading for business professionals, economists, and policymakers seeking to understand the complex dynamics of multinational enterprise in global competition.

Key Features

Comparative analysis of multinational enterprise impact across USA, Japan, UK, Sweden and West Germany economies.

Systematic examination of how multinational firms control industrial success factors and influence competitive advantage.

In-depth coverage of international trade, technology licensing, and cross-border business activities.

Policy-focused analysis of multinational enterprise implications for government and business strategy.

Published by Palgrave Macmillan as part of established University of Reading European and International Studies series.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1987
Listed Since
07 January 2016

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