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Routledge Managing the Global Firm - International Business

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Description

Managing the Global Firm from the Routledge Library Editions offers a deep assessment of the multinational landscape. This volume brings together contributions from world-leading academics and experienced practitioners to examine the evolution of international management. By drawing on diverse perspectives from Europe, the USA, and Japan, the text outlines the future shape of the global corporation. Instead of focusing on the narrow management of individual foreign subsidiaries, this work focuses on the development of the corporation as a whole. Readers gain insights into the specific implications for strategic planning and other key areas of international business operations. It serves as a comprehensive resource for understanding how large-scale firms navigate the complexities of the global market.

Key Features

This Routledge publication features contributions from recognized world leaders in the field of international business.

The text provides diverse management perspectives drawn from Europe, the USA, and Japan.

Content focuses on the development of the corporation as a whole rather than just individual foreign subsidiaries.

The volume explores specific implications for strategic planning within the context of multinational firms.

This book is part of the Routledge Library Editions: International Business series.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 November 2012
Listed Since
11 May 2012

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