£175.02

Routledge The Emergence of Modern Marketing - Routledge Business History

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Description

Explore how modern marketing and advertising have shaped our perceptions and identity in this compelling Routledge collection. This book traces the historical roots of contemporary marketing practices, revealing how brands, advertising techniques, and retail strategies evolved through economic development across different periods. Through detailed case studies spanning the United States and beyond, the essays examine product differentiation, brand creation, distribution methods, and advertising evolution. Understand the deeper historical context behind today's marketing landscape and discover how past business practices continue to influence current consumer culture and brand strategies.

Key Features

Collection of essays examining the historical development of modern marketing and advertising practices across multiple time periods.

Detailed case studies covering product differentiation, brand creation, and the emergence of modern retailing strategies.

Published by Routledge, a leading academic publisher specialising in business, economics, and historical analysis.

Explores how advertising techniques and business development shaped consumer perception and identity formation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2003
Listed Since
10 February 2007

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