£174.63

Routledge - The Emergence of Modern Marketing History Book

Name: Routledge - The Emergence of Modern Marketing History Book
Brand: Routledge
Price: 174.63 GBP
Availability: InStock

Business & Economic History

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Description

Explore the historical roots of how we perceive our world and identity through the lens of commerce. The Emergence of Modern Marketing by Routledge examines how contemporary advertising and branding practices are actually built upon the economic developments of previous eras. This academic collection provides a deep look into the evolution of business strategies that shaped the modern landscape. Through various case studies, this book analyzes the growth of product differentiation and the creation of brands. It also covers the development of distribution and retailing strategies that changed how goods reach consumers. By studying these historical shifts, readers gain a better understanding of the connection between past economic periods and today's marketing environment. This text is an essential resource for those studying business history and the long-term development of global advertising techniques.

Key Features

Examines the historical development of brands and advertising techniques to show how they shape modern identity.

Provides detailed analysis of product differentiation and the processes used in brand creation.

Covers essential evolution of distribution and retailing strategies throughout different economic periods.

Includes diverse case studies that look at marketing emergence across various regions and contexts.

Offers a scholarly perspective on how earlier business developments influence today's marketing practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 071465390X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 January 2003
Listed Since: 10 February 2007

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Routledge - The Emergence of Modern Marketing History Book

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