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Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge

20 black & white illustrations, 6 black

Business & Economic History

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Product Specifications

Brand: Routledge
Model: 20 black & white illustrations, 6 black
Format: hardcover
ASIN: 0415714184
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 28 January 2016
Listed Since: 24 August 2015

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Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

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