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Routledge The Routledge Companion to the Future of Marketing (Routledge Companions in Marketing, Advertising and Communication)

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Description

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 December 2013
Listed Since
06 June 2013

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