The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication) - Image 1

£41.99

Routledge The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

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Description

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 036769431X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 January 2023
Listed Since: 10 November 2022

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Routledge The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)

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