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Routledge Companion to Critical Marketing - 2nd Edition

Amazon

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Description

The Routledge Companion to Critical Marketing provides an authoritative survey of Critical Marketing Studies. This second edition brings together leading scholars and emerging voices to explore how a critical lens changes our understanding of marketing theory and practice. It examines the role of marketing in society and reconsider its relationship with the world. This volume features updated research on modern challenges, including digital technologies, AI, and social media. Readers can explore topics such as consumer privacy, power relations, sustainability, and degrowth. It is a comprehensive resource for those studying the intersection of marketing, advertising, and communication.

Key Features

This second edition by Routledge includes new research on digital technologies such as AI and social media.

The volume covers essential modern topics including consumer privacy, power relations, and sustainability.

Contributors explore the impact of degrowth and its relationship to marketing theory and practice.

The text brings together leading scholars and emerging voices in the field of Critical Marketing Studies.

This authoritative volume offers a comprehensive survey of marketing, advertising, and communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2026
Listed Since
26 September 2025

Barcode

No barcode data available

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