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£36.94

Routledge The Future of Global Business: A Reader

Name: The Future of Global Business: A Reader
Brand: Routledge
Price: 36.94 GBP
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Description

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415800935
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 11 April 2011
Listed Since: 12 June 2009

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Routledge The Future of Global Business: A Reader

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