The Manager's Guide to Competitive Marketing Strategies, Second Edition - Image 1

£95.37

Routledge The Manager's Guide to Competitive Marketing Strategies, Second Edition

Name: The Manager's Guide to Competitive Marketing Strategies, Second Edition
Brand: Routledge
Price: 96.55 GBP
Availability: InStock

Business Process Reengineering

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Description

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1574442341
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 30 April 1999
Listed Since: 05 February 2007

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Routledge The Manager's Guide to Competitive Marketing Strategies, Second Edition

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