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£46.90
PEARSON EDUCATION Pearson Marketing Strategy and Competitive Positioning 8th Ed
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Description
Key Features
Comprehensive coverage of the entire marketing process from initial strategy formulation to successful implementation.
In-depth guidance on achieving sustainable competitive positioning to help businesses maintain a market advantage.
Written by industry experts Hooley, Nicoulaud, Rudd, and Lee for academic and professional reliability.
Ideal for higher education students studying Marketing Management and Strategic Marketing Management modules.
Supports both undergraduate and postgraduate learning levels with rigorous and detailed content.
New Store Stock available for immediate academic or professional use.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 129272501X
- Domain
- Amazon UK
- Release Date
- 08 May 2024
- Listed Since
- 07 October 2023
Barcode
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