£56.27

Pricier than usual. £2 more than the 30-day average — we'd wait.

£56 today · 30-day average £54 · all-time low £35

PEARSON EDUCATION Pearson Marketing Strategy and Competitive Positioning 8th Ed

Amazon

Price History & Forecast

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Last 89 days · 89 data points

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£56.67 £32.28 £37.60 £42.92 £48.25 £53.57 £58.89 28 July 2026 19 August 2026 10 September 2026 02 October 2026 24 October 2026
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Price Distribution

Price distribution over 89 days • 4 price ranges

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13 days 19 days 30 days 27 days · current 0 8 15 23 30 £35-39 £39-43 £43-48 £52-57 Days at Price

Price Analysis

Most common range: £43-48 (30 days, 33.7%)

Price range: £35 - £57

Price levels: 4 price ranges over 89 days

Description

Master the essentials of market development with Marketing Strategy and Competitive Positioning, 8th Edition. Published by Pearson Education, this text provides a deep look into how to build and execute rigorous marketing strategies from the initial formulation stage through to final implementation. Written by Hooley, Nicoulaud, Rudd, and Lee, the book focuses on the core concept of competitive positioning. It helps readers understand how to achieve sustainable market advantages in a changing business landscape. This edition is designed to build practical knowledge and a strong theoretical foundation for anyone looking to manage brands and market presence effectively. This resource is an excellent choice for academic study. It is specifically built for undergraduate and postgraduate students enrolled in modules such as Marketing Strategy, Marketing Management, and Strategic Marketing Management. Whether you are studying business theory or preparing for a career in management, this text offers the guidance needed to navigate complex market environments.

Key Features

Comprehensive coverage of the entire marketing process from initial strategy formulation to successful implementation.

In-depth guidance on achieving sustainable competitive positioning to help businesses maintain a market advantage.

Written by industry experts Hooley, Nicoulaud, Rudd, and Lee for academic and professional reliability.

Ideal for higher education students studying Marketing Management and Strategic Marketing Management modules.

Supports both undergraduate and postgraduate learning levels with rigorous and detailed content.

New Store Stock available for immediate academic or professional use.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 May 2024
Listed Since
07 October 2023

Barcode

No barcode data available

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