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£56.99
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£57 today · cheaper than every other day in the last 3 months
Oxford University Press Oxford Strategic Marketing: Creating Competitive Advantage
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Description
Key Features
This fourth edition from Oxford University Press includes updated case studies on Disney + and the use of artificial intelligence in marketing.
Learn from global experts through the brand-new Practitioner Insights feature featuring marketers from Africa, Europe, and Asia.
Explore real-world examples of small-scale innovators in India to understand diverse marketing applications.
Gain practical knowledge on essential concepts and tools required to implement effective marketing strategies.
This significantly-revised edition provides a clear and practical approach to creating a competitive advantage in business.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 0198856768
- Domain
- Amazon UK
- Release Date
- 02 June 2022
- Listed Since
- 24 August 2021
Barcode
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