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£150.03
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£150 today · previous high £150 · all-time low £137
Routledge CIM Handbook of Strategic Marketing - Business Guide
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Price distribution over 19 days • 3 price levels
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Most common price: £150 (8 days, 42.1%)
Price range: £137 - £150
Price levels: 3 different prices over 19 days
Description
Key Features
This Routledge publication provides a practical guide for designing and implementing effective marketing strategies.
The text focuses on the strategic dimensions of marketing management for senior executives.
Learn to match company capabilities with genuinely attractive market sectors through a pragmatic outlook.
This book addresses how global competition and continuous innovation reshape modern industries.
The handbook is a used book in good condition for business and economics study.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0750626135
- Domain
- Amazon UK
- Release Date
- 31 July 1998
- Listed Since
- 12 January 2007
Barcode
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