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£57.36
Routledge Review of Marketing Research: Volume 5 - Book
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Description
Key Features
Comprehensive research coverage that provides a state-of-the-art orientation to important marketing research areas.
Expert insights from top researchers and scholars who are leaders in the academic discipline.
Detailed chapter structures that include literature reviews, critical commentary, and innovative frameworks.
Practical applications through the presentation of specific empirical studies for deeper understanding.
Forward-looking content that discusses future developments within the marketing research field.
New store stock available for immediate inclusion in your professional or academic library.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0765621258
- Domain
- Amazon UK
- Release Date
- 01 November 2008
- Listed Since
- 28 March 2008
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