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£57.36
Routledge Review of Marketing Research: Volume 5 Book
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Description
Key Features
This Routledge publication offers a comprehensive state-of-the-art orientation to essential areas of marketing research.
Each chapter includes a review of current literature accompanied by critical commentary and innovative frameworks.
The volume presents specific empirical studies to provide practical data alongside theoretical discussions.
Top researchers and scholars in the discipline contribute their expertise to these important marketing topics.
This fifth volume helps readers understand future developments and trends within the marketing research field.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0765621258
- Domain
- Amazon UK
- Release Date
- 01 November 2008
- Listed Since
- 28 March 2008
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