£56.65

Routledge Review of Marketing Research: Volume 5 - Book

Name: Routledge Review of Marketing Research: Volume 5 - Book
Brand: Routledge
Price: 72.57 GBP
Availability: InStock

Interviews

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Description

Stay updated with the latest developments in the field with Review of Marketing Research: Volume 5. Published by Routledge, this fifth volume provides a comprehensive look at important areas of marketing research through a state-of-the-art lens. This publication is designed for scholars and professionals who need to stay current with modern research trends and methodologies. Each chapter in this volume serves a specific purpose: reviewing existing literature, offering critical commentary, and developing innovative frameworks. Readers can also explore specific empirical studies and discussions regarding future developments in the discipline. By featuring contributions from top researchers and scholars, this volume offers a high level of expertise and academic depth. Whether you are preparing for interviews in the business sector or conducting deep academic study, this volume provides the necessary insights into the current landscape of marketing research.

Key Features

Comprehensive research coverage that provides a state-of-the-art orientation to important marketing research areas.

Expert insights from top researchers and scholars who are leaders in the academic discipline.

Detailed chapter structures that include literature reviews, critical commentary, and innovative frameworks.

Practical applications through the presentation of specific empirical studies for deeper understanding.

Forward-looking content that discusses future developments within the marketing research field.

New store stock available for immediate inclusion in your professional or academic library.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0765621258
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 01 November 2008
Listed Since: 28 March 2008

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Routledge Review of Marketing Research: Volume 5 - Book

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