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Routledge Review of Marketing Research: Volume 6 and 10

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Description

The Review of Marketing Research series by Routledge offers state-of-the-art articles from leading researchers and scholars in the marketing field. Unlike other publications that limit article length, this series provides longer chapters that allow for deeper theoretical rigor and richer detail. Each volume includes comprehensive literature reviews, cutting-edge methodologies, and empirical studies. Readers gain access to international developments, implementation guidelines, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra, these volumes serve as a vital resource for those seeking advanced insights into marketing research and economic theory.

Key Features

This Routledge publication provides long-form chapters that offer more detail than standard research publications.

Each volume includes rigorous theoretical content alongside cutting-edge methodologies and empirical studies.

The series covers international developments and provides practical guidelines for implementation.

Readers can find suggestions for future theory development and testing within these scholarly articles.

The Review of Marketing Research series is edited by Naresh K. Malhotra to ensure high academic standards.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2009
Listed Since
15 May 2009

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