£31.15

Routledge Review of Marketing Research: Volume 6 and 10

Name: Routledge Review of Marketing Research: Volume 6 and 10
Brand: Routledge
Price: 35.66 GBP
Availability: InStock

Theory & Philosophy

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Description

The Review of Marketing Research series offers a collection of state-of-the-art articles written by leading researchers and scholars in the marketing field. This publication provides a unique depth of information that sets it apart from other research journals. While many publications impose strict limits on article length, this series allows for longer chapters that provide a more comprehensive look at the subject matter. Readers gain access to theoretically rigorous content that includes detailed literature reviews and cutting-edge methodologies. Each volume explores empirical studies, international developments, and practical guidelines for implementation. This resource is designed to support both current practice and future theory development and testing. Edited by Naresh K. Malhotra, these volumes serve as an essential resource for those studying economics, theory, and philosophy within the business and marketing landscape.

Key Features

Access state-of-the-art articles written by leading marketing researchers and scholars in the field.

Benefit from longer chapter formats that allow for richer detail than standard research publications.

Gain deep insights through comprehensive literature reviews and cutting-edge methodologies.

Explore a wide range of topics including empirical studies and international marketing developments.

Find practical value with specific guidelines for implementation and suggestions for future theory testing.

Study theoretically rigorous content edited by Naresh K. Malhotra for academic and professional use.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0765621274
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 01 December 2009
Listed Since: 15 May 2009

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Routledge Review of Marketing Research: Volume 6 and 10

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