Review of Marketing Research: Volume 2 - Image 1

£87.70

Routledge Review of Marketing Research: Volume 2

Name: Review of Marketing Research: Volume 2
Brand: Routledge
Price: 72.57 GBP
Availability: InStock

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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0765613050
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 November 2005
Listed Since: 16 February 2007

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Routledge Review of Marketing Research: Volume 2

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