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Routledge Review of Marketing Research: Volume 2

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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 November 2005
Listed Since
16 February 2007

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