Review of Marketing Research: Volume 2 - Image 1

£120.00

Routledge Review of Marketing Research: Volume 2

Name: Review of Marketing Research: Volume 2
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Economics

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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765613050
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 November 2005
Listed Since: 16 February 2007

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Routledge Review of Marketing Research: Volume 2

This is the most expensive it has ever been. Walk away.

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