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Routledge Review of Marketing Research: Volume 1

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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 September 2004
Listed Since
16 February 2007

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