The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication) - Image 1

£43.99

Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Market Research

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£44 today · all-time low £44 (Jun 2026) · usually £48

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Description

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367868717
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 28 November 2019

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Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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