The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication) - Image 1

£43.99

Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Market Research

It has never been this cheap. We have no record of a lower price.

£44 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 35 days · 35 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 35 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £50 (17 days, 48.6%)

Price range: £44 - £50

Price levels: 3 different prices over 35 days

Description

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367868717
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 28 November 2019

Barcode

No barcode data available

Routledge The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

The Routledge Companion to Arts Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to the Future of Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)

Fundamentals and Practice of Marketing - Fourth Edition

Review of Marketing Research: Volume 4

Marketing: Critical Perspectives on Business and Management

Essentials of Marketing: Theory and Practice for a Marketing Career

The Emergence of Modern Marketing - Routledge Business History

A Reader in Marketing Communications

Contemporary Issues in Digital Marketing

Critical Marketing: Defining the Field

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

AI in Marketing: Applications, Insights, and Analysis

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

New Perspectives on International Marketing

Advertising Management in a Digital Environment: Text and Cases

International Strategic Marketing: A European Perspective

Advertising Media Workbook and Sourcebook

Contemporary Issues in Marketing and Consumer Behaviour