Advertising Media Workbook and Sourcebook - Image 1

£46.99

Routledge Advertising Media Workbook and Sourcebook

Name: Advertising Media Workbook and Sourcebook
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

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Description

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765640945
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 04 May 2015
Listed Since: 22 August 2014

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Routledge Advertising Media Workbook and Sourcebook

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