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Routledge The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge

Anthropology & Sociology

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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138641405
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 15 October 2018
Listed Since: 13 June 2018

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Routledge The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

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