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Routledge The Emergence of Modern Marketing

Name: The Emergence of Modern Marketing
Brand: Routledge
Price: 58.99 GBP
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Business & Economic History

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Description

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies. About the Author Roy Church is the (Emeritus) Professor of Economic and Social History at the University of East Anglia. Andrew Godley is the Director of the Centre for International Business History, University of Reading.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0714683264
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 January 2003
Listed Since: 08 January 2007

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Routledge The Emergence of Modern Marketing

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