Marketing Budgeting (RLE Marketing): A Political and Organisational Model (Routledge Library Editions: Marketing) - Image 1

£112.43

Routledge Marketing Budgeting (RLE Marketing): A Political and Organisational Model (Routledge Library Editions: Marketing)

Name: Marketing Budgeting (RLE Marketing): A Political and Organisational Model (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 112.43 GBP
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Description

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138790893
Category: Books > Subjects > Business, Finance & Law > Accounting > Specialities > Budgetary & Cost
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 25 January 2014

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Routledge Marketing Budgeting (RLE Marketing): A Political and Organisational Model (Routledge Library Editions: Marketing)

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