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Routledge Marketing Budgeting (RLE Marketing): A Political and Organisational Model (Routledge Library Editions: Marketing)

Amazon

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£122.10 £120.04 £120.49 £120.94 £121.39 £121.84 £122.29 31 July 2026 14 August 2026 28 August 2026 11 September 2026 25 September 2026
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Price distribution over 57 days • 2 price levels

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12 days 45 days · current 0 11 23 34 45 £120 £122 Days at Price

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Most common price: £122 (45 days, 78.9%)

Price range: £120 - £122

Price levels: 2 different prices over 57 days

Description

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. About the Author Multivolume collection by leading authors in the field

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2014
Listed Since
25 January 2014

Barcode

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