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Cengage Learning Cengage International Marketing Strategy - 9th Edition Text

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Description

Stay current with the ninth edition of International Marketing Strategy: Analysis, Development and Implementation by Cengage Learning. This updated text addresses how major global events, including the COVID-19 pandemic and UN Sustainable Development Goals, have transformed the modern business landscape and trade environments. Students learn to navigate complex environmental issues, politics, and economics that impact global trade. The content provides accessible perspectives from around the world, including newly emerging markets. This revised edition ensures learners are prepared for the specific challenges and new patterns of development found in today's global markets.

Key Features

This ninth edition from Cengage Learning provides updated insights into how the COVID-19 pandemic has changed global trade.

Learn to analyze the impact of UN Sustainable Development Goals on modern international marketing strategy.

The text covers essential environmental issues, politics, and economics affecting the current business landscape.

Access content from around the world that includes perspectives on newly emerging markets.

Stay up-to-date with the latest patterns of development and challenges in global markets.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 January 2022
Listed Since
11 October 2021

Barcode

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