Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts) - Image 1

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Information Science Reference Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Name: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)
Brand: Information Science Reference

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The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1522584919
Category: Books > Subjects > Computing & Internet > Software & Graphics > Graphics & Multimedia
Domain: Amazon UK
Release Date: 15 May 2019
Listed Since: 13 March 2019

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Information Science Reference Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

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