Information Science Reference Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Information Science Reference

Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)

Business Science Reference

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Business Science Reference

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Information Science Reference

Handbook of Research on International Advertising (Research Handbooks in Business and Management series)

Edward Elgar Publishing

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Handbook of Research on Managing and Influencing Consumer Behavior

IGI Global

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Routledge

The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

Cambridge University Press

The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

Handbook of Media Psychology: The Science and The Practice

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Business Science Reference

Handbook of Research on Media Literacy in the Digital Age (Advances in Media, Entertainment, and the Arts)

Information Science Reference

Analyzing Global Social Media Consumption

Information Science Reference

Research Handbook on Social Media and Society

Handbook of Media Management and Economics

Routledge

Routledge International Handbook of Consumer Psychology

Routledge

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Routledge

The Handbook of International Advertising Research (Handbooks in Communication and Media)

Wiley-Blackwell

Routledge - The Advertising and Consumer Culture Reader

Routledge

The SAGE Handbook of Media Studies

Sage Publications

The Advertising and Consumer Culture Reader

Routledge

Analyzing Global Social Media Consumption (Advances in Social Networking and Online Communities)

Information Science Reference