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Information Science Reference Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Name: Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Brand: Information Science Reference
Price: 84.3 GBP
Availability: InStock

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Description

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1605667927
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 July 2010
Listed Since: 04 January 2010

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Information Science Reference Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

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It has never been this cheap. We have no record of a lower price.

Information Science Reference Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

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Price Analysis

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