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Business Science Reference Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)

Name: Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)
Brand: Business Science Reference

E-business

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Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 146668125X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 28 February 2015
Listed Since: 08 January 2015

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Business Science Reference Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)

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