Handbook of Research on New Media Applications in Public Relations and Advertising - Image 1

£288.87

This is the usual price. Wait for it to drop, or tell us your number.

£289 today · usual range £170–£289 · best ever £170

Information Science Reference Handbook of Research on New Media Applications in Public Relations and Advertising

Name: Handbook of Research on New Media Applications in Public Relations and Advertising
Brand: Information Science Reference
Price: 288.87 GBP
Availability: InStock

E-business

Price Distribution

Price distribution over 22 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £289 (21 days, 95.5%)

Price range: £170 - £289

Price levels: 2 different prices over 22 days

Description

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1799832015
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 07 August 2020
Listed Since: 14 January 2020

Barcode

No barcode data available

This is the usual price. Wait for it to drop, or tell us your number.

Information Science Reference Handbook of Research on New Media Applications in Public Relations and Advertising

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sage Publishing Handbook of Public Relations - Communication Text

Handbook of Public Relations

Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (BUSINESS BOOKS)

Public Relations and Advertising Theories: Concepts and Practices

Public Relations and the History of Ideas - Routledge

Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)

Public Relations in Global Cultural Contexts - Routledge

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Public Relations and Strategic Communication

Public Relations: Contemporary Issues and Techniques

Pearson Exploring Public Relations and Management Communication

The Public Relations Handbook (Media Practice)

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Public Relations (Handbooks of Communication Science, 27)

Strategic Public Relations Leadership - Routledge Business Guide

Public Relations in Hyper-globalization - Japan Perspective

Routledge Strategic Public Relations Management Book

Public Relations: Critical Debates and Contemporary Practice

Springer Handbook of Media Psychology: Science and Practice

Handbook of Media Management and Economics

Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

THINK Public Relations: Pearson New International Edition

This is the usual price. Wait for it to drop, or tell us your number.

Information Science Reference Handbook of Research on New Media Applications in Public Relations and Advertising

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sage Publishing Handbook of Public Relations - Communication Text

Handbook of Public Relations

Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (BUSINESS BOOKS)

Public Relations and Advertising Theories: Concepts and Practices

Public Relations and the History of Ideas - Routledge

Handbook of Research on Effective Advertising Strategies in the Social Media Age (e-Book Collection - Copyright 2015)

Public Relations in Global Cultural Contexts - Routledge

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Public Relations and Strategic Communication

Public Relations: Contemporary Issues and Techniques

Pearson Exploring Public Relations and Management Communication

The Public Relations Handbook (Media Practice)

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Public Relations (Handbooks of Communication Science, 27)

Strategic Public Relations Leadership - Routledge Business Guide

Public Relations in Hyper-globalization - Japan Perspective

Routledge Strategic Public Relations Management Book

Public Relations: Critical Debates and Contemporary Practice

Springer Handbook of Media Psychology: Science and Practice

Handbook of Media Management and Economics

Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

THINK Public Relations: Pearson New International Edition