£192.99

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£193 today · previous high £193 · all-time low £164

IGI Global Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

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£192.99 £161.14 £168.09 £175.04 £181.99 £188.94 £195.89 25 July 2026 29 July 2026 02 August 2026 06 August 2026 11 August 2026
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Price range: £164 - £193

Price levels: 2 different prices over 18 days

Description

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 May 2016
Listed Since
11 March 2016

Barcode

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