£33.97

Routledge Social Media Campaigns - PR and Marketing Strategies

Name: Routledge Social Media Campaigns - PR and Marketing Strategies
Brand: Routledge
Price: 33.97 GBP
Availability: InStock

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Description

Master the evolving landscape of digital media with this updated second edition of Social Media Campaigns: Strategies for Public Relations and Marketing. Published by Routledge, this textbook provides a solid foundation in digital audience engagement and data metrics across various platforms. It is designed to help students prepare for the fast-paced world of digital communications by covering essential processes like social listening, strategic design, creative engagement, and evaluation. This edition includes expert insights from social media professionals to bridge the gap between theory and practice. You will learn how to navigate modern digital environments through updated content on influencers, social care teams, and newsjacking. By studying the core principles of campaign planning and research evaluation, readers gain the skills needed to manage successful digital presence and drive meaningful results in professional marketing and public relations roles.

Key Features

Build a strong foundation in digital audience engagement and data metrics across multiple social platforms.

Learn essential industry processes including social listening, strategic design, and creative engagement.

Gain professional perspective through expert insights provided by active social media professionals.

Master new campaign planning strategies to guide you through the initial stages of digital projects.

Explore modern digital trends with dedicated content on influencers, social care teams, and newsjacking.

Develop evaluation skills through updated coverage of research and campaign assessment methods.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367896206
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 December 2020
Listed Since: 20 July 2020

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Routledge Social Media Campaigns - PR and Marketing Strategies

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