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Sage Publications Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications

Name: Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications
Brand: Sage Publications

E-business

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy―gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1071852515
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 26 October 2021
Listed Since: 22 November 2021

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Sage Publications Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications

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