£101.85

Sage Publications Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications

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£109.00 £76.75 £83.78 £90.82 £97.86 £104.90 £111.93 01 February 2025 28 April 2025 24 July 2025 18 October 2025 13 January 2026

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29 days 10 days 278 days 11 days · current 19 days 0 70 139 209 278 £80-86 £86-91 £91-97 £97-103 £103-109 Days at Price

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Price range: £80 - £109

Price levels: 5 price ranges over 347 days

Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy―gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 October 2021
Listed Since
22 November 2021

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