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Social Media Marketing: Theories and Applications

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Description
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.

Product Specifications
Format
hardcover
ASIN
1529720818
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
29 April 2021
Listed Since
01 December 2020

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No barcode data available

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